Based on the “Law of Attraction”; you get what you put out. In terms of signage, if your sign is dull, fading or out of date, do you expect to attract many customers? Does your signage need an upgrade?
What appeals to the eye is the first thing that grabs the attention of the consumer. A dynamic stand-out sign not only advertises your business but it also brands your business and sets the tone for your company’s style and audience. Are you meeting your full Business potential?
When choosing a sign, or upgrading an out dated sign, there are several things to keep in mind. First, every location has specifications, requirements and restrictions for signage. To avoid fines or the inconvenience of removing a completed sign due to incorrect placement or specs, please be certain and confirm with your town, landlord, or property manager about what their sign restrictions are.
Second, you must consider your location. Are you located in a busy strip mall? Or are you set out in the middle of a country setting? Your location can have influence over the size, height and lighting that is best for your sign.
Non-illuminated signs are more affordable, but if you are in a high traffic area, purchasing an illuminated or LED sign would guarantee a boost in customers.
At times, digital signage costs more; but this type of signage is worth the investment. LED signs or electronic messaging centers demand attention and can make your business a local landmark. Customers and prospective customers will take notice whenever they drive or walk past your business.
Is your sign clear and visible to patrons and motorists? Does your sign set the tone for your business and its brand? Is there a logo that consumers can associate with your business? Does your sign have the best dimensions for your location? Is your graphic memorable and does the logo represent the type of business you are in? Do you have any visible damage, rust or is the vinyl lettering on your sign peeling? These are some of the questions to ask yourself when evaluating your current sign.
Aside from the name of the business, contact info and hours should also be displayed clearly with spot graphics or digitally printed graphics on the door or windows. Do you have a company website? Why not display the link on your door as well?
Do you want to upgrade or revise your current signage or logo? Let us evaluate your sign by stopping by to learn more about your business and help you reach your full signage potential!
Call today, 973-970-9280