Here are 5 reasons to consider the change:
1. Poor visibility
Did you know the United States Sign Council has a minimum letter height requirement? Based on viewing distance, there are different regulations. For example, the minimum required letter height is 4’ for 0-100 feet.
Visibility is key to a functional business sign. Is your sign sized properly for the height it is placed at? Also, is the font size clear and legible?
Is your sign placed in an awkward or hard to see spot? Are there vines growing on your sign? Or perhaps your sign was installed too high or too low for passersby’s to even notice.
The location of your sign is imperative for your customers to find you. Motorists, pedestrians and emergency personnel should be able to easily locate your business from their vehicle or on foot.
2. Old and outdated
Get with the times
Signage, like technology, has updated and changed over time. Is your sign rusted, fading or just out of date? A new sign will attract customers, update your look and enhance your store front appearance.
Many businesses are upgrading to illuminated and LED Signage because they are Green and more economical. Electronic signage is brighter, uses less power, draws more attention, and creates a 24-hour presence with a modern appeal.
3. Too complex
Keep it simple
Your business sign should be clear, simple and easy to read. The graphics should be simple and should complement your business’s theme. In many cases, business owners can become a bit too creative and choose complex and highly detailed logos, fancy fonts and art work for their sign. This can make their sign too busy and can cause a visual distraction.
Wear and tear
Exterior signage has a life span like anything else. The weather, sun, rain/moisture, wind and temperature can affect the integrity of your sign. Over time, the sun can fade your sign and extreme weather can damage your sign in many ways.
To add, damage can be caused by human error. Maybe someone backed into your street sign? A damaged sign is not appealing to customers and a sign with a poor appearance can have the potential to turn away business.
5. Establish your brand
Attract your target audience
Does your sign display your theme and brand? When advertising for your business, the main objective is to attract customers and present your business’s brand in a distinctive and attention grabbing way. If your sign does not compliment your business theme and attract your target audience, it would be beneficial to re-design your logo or storefront signage.
Let us evaluate your current sign and make suggestions for a makeover. We would love to help you meet your full signage potential.
For a free evaluation of your current sign; call us today 973-970-9280