The Signage Sourcebook published by the Small Business Administration measured the Cost Per Million Impressions of different types of advertising. Here is what they said about advertising costs:
All costs are Cost per Million Impressions by consumers
- TV: $13.20
- Radio: $6.47
- Newspaper: $3.47
- Billboards: $1.65
- On-premise sign: $0.40
If you want to get the most bang for your buck, try a new outdoor building sign, lit channel letter sign or a new lightbox sign for your business.